How to create a campaign

Epsilo empowers marketers to streamline the creation, management, and optimization of ad campaigns across retail media networks. This unified interface simplifies workflows, ensures consistency, and enhances operational efficiency.

Step-by-Step Guide to Creating a Campaign

Step 1: Initiate Campaign Creation

• Option 1
  • Navigate to the Campaign optimization eTable in the Unified Campaign page.
  • Click the "New Campaign" button.
    
• Option 2
  • Look to the left Navigation Bar.
  • Open the Unified Campaign dropdown toggle.
  • Click the "+ New Campaign" button.
    
• Option 3
  • Navigate to the Campaign optimization eTable
  • Click the eDots on any row in the Campaign column
  • Click the "+ New Campaign" button under the Collaborate section.
    
     
    
    

Step 2: Configure Campaign Settings

• Input the following details:
  • Marketplace: Select platform (e.g., Shopee, Lazada).
  • Country: Specify the target market.
  • Storefront: Select the store.
  • Schedule: Define start/end dates or set "always-on."
  • Total Budget: Specify maximum spending.
  • Daily Budget: Define daily spending limits.
  • Time Zone: Auto-filled based on store's location.
  • Method of selecting: Select manual or automated addition of objects (e.g., SKUs).
  • Then click Create
    
    
    

Step 3: Select Ad Objects

• Fill in the Campaign detail section
  
  
  
• Click the "+" sign in the Ad Object column.
• Choose SKUs or products from the pop-up window.

Step 4: Add Keywords

• Click the "+" sign in the Keyword column.
• Select keywords based on search volume and suggested bids.

Step 5: Set Bid Price and Details

• Configure SKU-KW pair settings:
  • Bid Price
  • Keyword Match Type
  • Ad Object Budget

Step 6: Publish Campaign

• Click the "Publish" button to activate the campaign.
  
  

Campaign Management

After you’ve created your campaign, you’re now ready to manage your campaign through our productivity features:

• Learn about our unified campaign structure, read this article to learn more.
• Automate actions and save time through hyper automation scripts, read this article to learn more.
• Schedule status and bids to change at specific times and dates ahead of time, read this article to learn more.