How ads are structured in Unified Campaign

Epsilo’s marketing automation platform lets you analyze, act on, and report on your onsite ads across all storefronts, brands, marketplaces, and countries—all in one place. The system is arranged in a three-level hierarchy that descends from broad to granular: Campaign Optimization, Ad Object Optimization, and Ad Placement Optimization.

Level 1: Campaign Optimization

A unified eTable where you can view and manage all your campaigns across different marketplaces and countries. This top-level structure also makes it possible to set budgets that automatically trickle down to lower levels.

Platforms like Shopee don’t offer a native “campaign-level” concept, so when you first connect a Shopee account to Epsilo One, all your ad objects are grouped into one default campaign. As you continue using Epsilo, you can create additional campaigns, each linked to a specific ad tool. By setting a campaign-level budget, you let Epsilo distribute spend according to budget distribution rules (see how budget distribution works here).

Campaign Optimization is the highest level in the Unified Campaign view, meaning everything else (ad objects and their placements) rolls up into these campaigns.

Level 2: Ad Object Optimization

An eTable listing every ad object, sitting just below the Campaign Optimization level. Each ad object corresponds to a SKU, and it’s possible for one SKU to reside in multiple campaigns simultaneously.

Quickly enable/disable specific ad objects or adjust bids across multiple marketplaces. If you edit the budget at the ad object level, it locks that budget and takes precedence over campaign-level distributions—perfect for fine-tuning individual SKUs without altering broader campaign budgets.

Level 3: Ad Placement Optimization

The most granular eTable, showing each ad placement under an ad object. This includes both manual placements (e.g., exact or broad match keywords) and automated placements.

Execute mass edits on placements. For instance, you can filter placements with a certain ROAS benchmark that use broad match, then bulk-convert them to exact match across all storefronts, countries, and marketplaces. Because both manual and automated placements appear here, you have full visibility and control over every level of your campaign.