How to create a hyper automation script

Hyper-automation in Epsilo allows users to create and execute custom scripts to automate campaign adjustments, reducing manual effort and ensuring precision. Scripts empower users to apply tailored automation beyond predefined options, optimizing performance in alignment with campaign goals.

Key Features

1. Custom Automation

• Functionality: Create and schedule scripts to automate actions such as bid adjustments, budget changes, or targeting refinements.
• Benefits:
  • Tailored automation for specific needs.
  • Increases efficiency by replacing repetitive manual tasks.
  • Enables advanced optimization strategies.

2. Conditional Logic

• Functionality: Define specific conditions (e.g., product out of stock, low impressions) to trigger automated actions.
• Benefits:
  • Ensures actions are executed only when predefined conditions are met.
  • Supports complex decision-making with logical operators (AND/OR).
  • Reduces resource waste by optimizing based on real-time data.

3. Transparency and Reusability

• Functionality:
  • Logs executed actions for auditability.
  • Enables script duplication for similar automation needs.
• Benefits:
  • Provides traceability and confidence in automated processes.
  • Saves time by reusing established automation frameworks.
    
    

Step-by-Step Guide to Creating a Script

Step 1: Navigate to Hyper Automation

• On the left sidebar, go to Hyper Automation.
• At either the Ad object script or Ad placement script eTable, click the “+ Create Script” button.

Step 2: Fill Out General Information

• Ad Tool: Specify the type of ad (e.g., Search, Discovery).
• Script Target: Choose the target object (e.g., shop/product or product-keyword pairing).
• Programmatic Object: Select the specific ad object or keyword you wish to target.

Step 3: Define the Scenario

• Timeline: Set the date range during which the script will be active.
• Time Zone: Automatically aligned with the storefront’s location.

Step 4: Set Up Conditions

• Use logical operators to link conditions:
  • AND: All conditions must be met before executing the action.
  • OR: Actions execute as soon as one condition is met, without checking subsequent conditions.

Step 5: Specify the Action

• Choose a single action to execute once the conditions are satisfied, such as:
  • Increasing bids by a percentage.
  • Pausing an ad.

Step 6: Save Your Script

• Review all settings.
• Click “Submit” to save and activate the script.
  
  

Editing and Duplication

Can I Edit a Script?

Scripts cannot be edited once created. If changes are needed, duplicate the script and modify the duplicate.

How Do I Duplicate a Script?

Go to the Script activity details page to view the detail of a script that you want to duplicate.

In your script, go to the eDots in the top-right corner and click Duplicate script.