How to schedule status and budget

Purpose

Epsilo One's scheduling actions are designed to automate key aspects of campaign management, including budget adjustments, status changes, and bid updates. These features empower users to execute precise, strategy-driven changes without manual intervention, ensuring campaigns are optimized for performance, timing, and ROI. 

Key Features

1. Schedule Budget

• Functionality: Automates budget adjustments at specified times for streamlined management.
• Benefits:
  • Aligns budgets with seasonal strategies, traffic patterns, and promotions.
  • Prevents over- or under-budgeting during critical periods.
  • Saves time by automating budget changes.
• Example Use Case: A brand manager increases the budget for a weekend sale campaign and schedules it to revert to the original value post-event.
• How to execute:
  • Click the eDots on any row under the column Daily Budget in the Campaign optimization eTable and click Schedule Budget.
    
    
  • Select a time and budget value.
    
    
  • If you want to repeat the schedule, click the eDots on your schedule and select the time period after clicking Clone this schedule
    
    
    

2. Schedule Status

• Functionality: Automates changes to campaign statuses (Active or Paused) at predefined times.
• Benefits:
  • Streamlines workflows for campaign activation and deactivation.
  • Reduces manual monitoring and the risk of overspending.
  • Ensures consistent timing for cross-platform campaigns.
• Example Use Case: A user schedules a campaign to activate at midnight for a flash sale and pause automatically after the event ends.
• How to execute:
  • Click the eDots on any row under the column Campaign status in the Campaign optimization, Ad object optimization, or Ad placement optimization eTable and click Schedule Status.
    
    
    
  • Select a time and status value.
    
    
  • If you want to repeat the schedule, click the eDots on your schedule and select the time period after clicking Clone this schedule.
    
    
    

3. History Log

• Functionality: Tracks all scheduled and executed actions for full transparency.
• Benefits:
  • Provides a clear record of past changes for auditability.
  • Aids troubleshooting and performance analysis.
  • Offers accountability for scheduling adjustments.
• Example Use Case: A user reviews the log to verify a budget adjustment during a past promotion was successfully applied.
• To check this log, navigate to the Script activity details eTable under the Script log section.
  
  

Example use cases:

• Using your daily budget plan, schedule budget changes for the whole month to trigger at midnight.
• Turn on a mid month campaign only for mid month for the next 3 months.
• Schedule a campaign to only be active on hours of the day with the highest ROAS based on historic performance.
• Schedule a group of campaigns for double day to only activate at midnight.