Tips to Keep in Mind Before Creating Your First Campaign

Planning your first ad campaign can be exciting, but it's important to keep some tips in mind to ensure success. Here are five tips to help you get started:

1. Create separate campaigns for a specific group of products (for All Ad Tools)

   Managing ad tools is simplified on Epsilo One, where you can group multiple product ads - which we call “ad objects” into one campaign. Before creating a campaign, think about which objects should be grouped together to reduce clutter and streamline management. Once you have a clear plan in mind, all you have to do is insert lists of object IDs and keywords to create a campaign.

2. Watch for ad objects that don't belong to a campaign (for Shopee Ad Tools)

   If you had existing ads running on Shopee Seller Center before integrating the store with Epsilo One, you may encounter ad objects without an associated campaign after the data synchronization is completed. And they can only be found in the Ad Object Optimization table. To prevent scheduling conflicts when creating campaigns in the future, it's crucial to examine the timelines of these ad objects.

3. Each ad object belongs to one activated campaign at a time (for Shopee Ad Tools)

   This means that you won't be able to move ad objects until the current campaign ends. Additionally, if an ad object’s timeline overlaps with a previous campaign, you won't be able to include it in a new one. Keep these limitations in mind while creating your campaigns.

4. Review campaign details before publishing (for All Ad Tools)

   Once a campaign is published, you can't make changes to the ad object list until the campaign ends (unless it's a scheduled one). So, before hitting “publish”, carefully review the campaign settings to ensure they're accurate and aligned with your plans.

5. Utilize tags to manage your campaigns, ad objects, and keywords (for All Ad Tools)

   The Tag feature allows you to group campaigns, products, and keywords based on shared attributes, making management more efficient. Take mass actions on groups of items without filtering so many layers to sort them out by just filtering the defined “Tag”, such as turning off campaigns tagged "Campaign Day”.