What are the types of campaign you can set up on Epsilo One?

Modified on Thu, 10 Feb 2022 at 05:57 PM

Each marketplace has its specific types of campaigns. In this article, we list down the different ad solutions per marketplace that you can set up via Epsilo:


Keyword Ads

Keyword Bidding Ads allow you to bid on keywords so you appear on the top of search results. It helps you widen your reach to potential shoppers who are searching using keywords related to your advertised listings.

Shop Ads 

Shop Ads lets you show your shop at the top position of the search results page and drive shoppers to discover your shop.

Discovery Ads 

Discovery Ads displays your products at highly visible positions within Daily Discover on the homepage, as well as Similar Products and You May Also Like on the product detail page. This allows you to reach relevant shoppers who are looking for products that are similar or complementary to yours. 


  • Sponsored Search is a solution built for brands and sellers to promote product SKUs on the search results page when shoppers conduct a keyword search that match their product.
  • Sponsored Search is displayed as the 4th, 8th, 14th, 18th and 21st position of Search Result
  • Lazada Sponsored Search is only available on APP version

Sponsored Products are shown on the product details page. This increases your products' visibility when shoppers are browsing similar products on the Lazada website or app. 


Product Ads

Product Ads is a product promotion feature that lets you promote your products at any time for a specific cost.

Headline Ads

Headline Ads allows sellers to promote their shop at the top of the Tokopedia search page.

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