Performance Metrics Definition

Modified on Thu, 10 Feb 2022 at 01:48 PM

In this article, we'll list the Performance Metrics you can access on the Epsilo One dashboard and its definition:


  • Impressions: The number of times your ad is shown on a channel’s ads results page to logged-in users.


  • Clicks: The number of times your ad is clicked into from a channel’s ads results page by logged-in users.


  • Ads Items Sold: The total number of units sold generated by buyers from the advertised product as well as other products from your shop. All sales are attributed to the last clicked ad.


  • Ads GMV: The revenue generated by buyers from the advertised product as well as other products from your shop. All sales are attributed to the last clicked ad.


  • Cost: The total amount spent on ads in the channel’s ads results page, during the time when ads are running.


  • Direct Ads GMV: The revenue generated by buyers from its advertised product.


  • Direct Ads Items Sold: The total number of units sold generated by buyers from its advertised product.


  • Ads Order: The total number of orders generated by buyers from the advertised product as well as other products from your shop. All sales are attributed to the last clicked ad.


  • Direct Ads Order: The total number of orders generated by buyers from its advertised product.


  • Total GMV: The total revenue of a store including ads vs organic revenue.


  • Total Items Sold: The total number of units sold of a store including ad and organic revenue.


  • Total Order: The total number of orders of a store including ads vs organic revenue.


  • CPC (Cost-per-click): CPC is the actual price you pay for each click on your ads.


  • CPI (Cost per item): CPI is the actual price you pay for each unit sold when users bought your promoted product as well as other products from your shop.


  • CIR (Cost in revenue): CIR measures the cost of advertising relative to the revenue generated by the ad from the sales of your shop's products. A lower CIR is better.


  • % Ads GMV Contribution: % Ads GMV Contribution measure the contribution of the revenue generated by the ad to the total revenue of a store.


  • % Ads Items Sold Contribution: % Ads Items Sold Contribution measures the contribution of the units sold generated by the ad to the total units sold of a store.


  • ROAS (Return on Ads Spend): ROAS measures the revenue generated by the ad from the sales relative to the amount spent on your ad. A higher ROI is better.


  • Direct CR (Direct Conversion rate): Direct CR measures how often users who click your ad end up purchasing it.


  • Direct CPI (Direct Cost per item): Direct CPI is the actual price you pay for each unit sold when users bought your promoted product.


  • Direct CIR (Direct Cost in revenue): Direct CIR measures the cost of advertising relative to the direct revenue generated by the ad from the sales of your shop's products. A lower CIR is better.


  • % Direct Ads GMV Contribution: % Direct Ads GMV Contribution measure the contribution of the direct revenue generated by the ad to the total revenue of a store.


  • % Direct Ads Items Sold Contribution: % Direct Items Sold GMV Contribution measure the contribution of the direct units sold generated by the ad to the total units sold of a store.


  • Direct ROAS: Direct Return on Ads Spend (Direct ROAS) measures the direct revenue generated by the ad from the sales relative to the amount spent on your ad.

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