How to read metrics on Keyword Lab

This reference guide clarifies the key metrics and columns you’ll encounter in Keyword Lab. Use these definitions to better interpret your data and optimize your keyword strategy.

Key Metrics/Columns

1. Daily search volume: A moving average of daily keyword search volume. For example, today’s value = (Total search volume over the past 30 days) / 30.
   
   
2. Mining: Refers to Epsilo’s AI-driven process of generating new keywords. “Mined keywords” or “mined search volume” come solely from Epsilo’s Keyword Lab (not from your storefront’s historical or current ad placements).
   
   
3. Keyword Type: Typically labeled as Brand, Competitor, or Category.
   • Brand keywords explicitly mention your own brand name.
   • Competitor keywords explicitly mention a rival brand’s name.
   • Category keywords do not include any brand name.
     
     
4. Brand: Displays the brand name found in a keyword (e.g., “nike air force shoes” will show “Nike”).
   
   
5. Advertised SKUs: The count of unique SKUs currently active on manual search ads for that keyword (reflects the real-time status).
   
   
6. Activated Keywords: Keywords currently active in a manual search ad placement.
   
   
7. Activated Search Volume: Search volume generated by Activated Keywords.
   
   
8. Paused Keywords: Keywords previously active on a manual search ad placement but not active at present.
   
   
9. Paused Search Volume: Search volume generated by Paused Keywords.
   
   
10. Untouched Keywords: Keywords never before activated on a manual search ad placement.
    
    
11. Untouched Search Volume: Search volume generated by Untouched Keywords.
    
    
12. Addressable Keywords: The total pool of keywords in Keyword Lab (Activated + Paused + Untouched).
    
    
13. Addressable Search Volume: The cumulative search volume of Activated + Paused + Untouched keywords.
    
    
14. Status, product ads: Reflects the (Activated, Paused, Untouched) state for manual search product ads.
    
    
15. Status, shop ads: Reflects the (Activated, Paused, Untouched) state for manual search shop ads.
    
    
16. Peak daily ads GMV: The highest Ad GMV achieved in a single day over the last 6 months for that keyword.
    
    
17. Peak BAU ads GMV: The highest Ad GMV in a single day over the last 6 months, excluding campaign days (i.e., BAU days only).
    
    
18. Suggest bidding price: The average CPC that the marketplace recommends to both you and your competitors within your category.
    
    
19. Current bidding price: This is the average bidding price that you have set for all active ad placements for that keyword.