How to find new keywords

Discover fresh, high-potential keywords and supercharge your campaigns with Keyword Lab! This short guide walks you through two easy ways to locate untouched keywords ripe for activation—via the Keyword eTable and via the Cohorts eTable.

Don't want to read? scroll down to see a video walkthrough.

Method 1 - Keyword eTable

1. Select the Right Property

   Confirm that you have “daily search volume” visible and sorted in descending order. This ensures the biggest opportunities show up on top.
   

   
   

2. Filter by ‘Untouched’ Status

   Update your filter so that the keyword status is untouched. This reveals keywords you’ve never activated before.

   
   

3. Optional] Refinements

   Narrow your list further by adding filters for attributes like category or brand.
   
   

4. Check Your Results

   The eTable now displays a curated list of untouched keywords waiting for activation.
   
   

Method 2 - Cohort eTable

1. Pick the Right Cohort

   Click on the eDots of either the High Potential or Top Emerging cohorts. This reveals additional options for investigating keyword opportunities.

   
   

2. View Keywords

   Select View Keywords to dive deeper into each cohort.

   
   

3. Filter by Untouched Keywords

   Apply the “untouched” status filter to isolate brand-new keywords that are ready for activation.

   
   

4. Review Your List

   You’ll now see an optimized list of untouched keywords specifically matching your chosen cohort.

   
   

Video Walkthrough

Need a quick demo? Watch our short video to see these steps in action.

Best Practices

• Sort by Highest Volume: Always start by sorting in descending order to spot top movers.
• Use Filters Wisely: Target “untouched” status plus any relevant attributes for a cleaner list.
• Leverage Cohorts: High Potential or Top Emerging can help you discover valuable keywords you might’ve missed.

Final Tips

Once you’ve identified your untouched keywords in Keyword Lab, don’t forget to activate them in your campaigns. Keep an eye on their performance, revisit your eTables regularly for new data, and repeat the process to stay ahead of market shifts.

Enjoy exploring new keyword opportunities and unleashing their potential with Keyword Lab!